Clever Strategy
Partner of Spotler Activate
“Prepared for tomorrows marketing”
Capelle aan de IJssel | www.cleverstrategy.nl | +31 (0)10 – 752 39 41
Hello, this is Clever Strategy
Clever Strategy: A team of more than thirty professionals who are changing the marketing industry together by bringing supply and demand closer together in a smarter way. The working method is always ‘data-driven & fact-based’. Knowing, measuring and thinking everything from the perspective of return on investment and customer satisfaction. In this way they help your company to grow. As real Rotterdammers, they can fully identify with the saying “Don’t talk, just do it!”. They make the difference with a clenched fist and a big smile!
As modern marketeers, they act the marketing of tomorrow. They continuously prepare their clients for the changing media landscape and embrace the technological revolution. In this way they work together on your success, with the team and partners. Together they take on the challenge to achieve a higher return on investment and prevent budget waste.
Multiple disciplines under one roof
Unique DNA
At Clever Strategy you will find multiple disciplines under one roof. Think of strategy, media, web, shops, and data. A combination with which they are happy to take on your performance challenges. They use ‘lean & mean’ marketing. An approach with smart technology that is extremely effective and efficient!
Personalization through customer data in Spotler Activate
Data and modern technology are the holy grail with which Clever Strategy learns everything about the consumer in order to serve him or her perfectly. Based on the idea of measuring and knowing everything, Spotler Activate fits perfectly with this way of thinking. They are therefore very happy that they can already use Spotler Activate at various clients.
Personal and relevant communication on the website
In Spotler Activate they collect a lot of customer data and the customer is central by showing him or her personal and relevant communication on the website. With Spotler Activate, they predict what purchase phase someone is in, what type of customer they are, and what products the user is interested in. They use this data to create customer journeys to reach the right user with the right message at the right time.
Effective email communication through Spotler Activate
In Spotler Activate they collect user profiles to base segments on. They send this data to an email platform (ESP). This way, users in the email database also see personal and relevant content from Spotler Activate the moment they need it.
Only show ads to the right people
They also use these segments in Spotler Activate to create look-a-like audiences that they use for advertising. They focus on conversion, return on investment and customer satisfaction. This way they make media expressions more relevant, websites more personal and achieve more sales with data.
The Clever Strategy approach
At Clever Strategy they are proud to already serve several clients with Spotler Activate and have the ambition to expand this further. The setup of Spotler Activate is different for each client, as each client has its own goals and wishes. Spotler Activate lends itself perfectly for this!
During the onboarding, Clever Strategy works with a 15-week action plan. They divide this into three phases: preparation, setup and first analysis and optimisations. In this phase they go live with a basic journey and work out a roadmap with the next steps. They are also big fans of Spotler Activate’s RFM module. With the insights that the module gives them, they expand the basic journey and focus on customer retention and repeat purchases.